A cute article conserning Pen?
? ??lope at a photoshoot for L???  ??  ?Or?
? ??al

Martin Arnaldo, a Filipino director who grew up in France and the United States, recalls that he ???  ??  hyperventilated???  ??? the first time he heard the good news.

???  ??  After I calmed down, I informed Cecile Guidote, my producer in Unitel, that I might need to move our shoot in Manila in July because of a possible TV ad with (actress) Andie MacDowell in Los Angeles,???  ??? Martin recalls.

Nothing was certain then. The next time he got a call, there was a slight change in plans.

Ecstatic

???  ??  Instead of Andie in LA, I???  ??  ?d be shooting a L???  ??  ?Or?
? ??al hair color commercial with Penelope Cruz in Barcelona,???  ??? says Arnaldo. ???  ??  Turned out Penelope was wrapping up a Woody Allen film in Spain.???  ???

He was ecstatic.

A long waiting game then ensued, he recounts. ???  ??  I had to write and submit a ???  ??
S treatment.???  ??  ? The director???  ??  ?s notes.???  ???

He had to compete with advertising bigwigs, ???  ??  popular directors who had worked with Penelope and Madonna in the past.???  ???

In vying for the job, Arnaldo showed the clients a reel of his previous works, mainly shampoo ads done under Unitel, including those starring KC Concepcion.

While he was attending the Cannes Lions International Advertising Festival in June, Arnaldo learned that he had clinched the deal and that the shoot had been moved to a penthouse in Paris.

Arnaldo surmises that he bagged the Penelope project because he offered a novel approach.

???  ??  It???  ??  ?s the Asian touch,???  ??? he says. ???  ??  My idea was to let Penelope???  ??  ?s personality shine through. In previous ads, she came across as cold and stiff. We wanted to present her as warm and natural.???  ???

On the day of the shoot on July 12, Arnaldo finally met the Spanish actress and her Hollywood-size entourage.

Cruz, who arrived 11 a.m., brought along her mom, two agents and a few friends to the set.

Cruz and company were housed in two massive trailers.

???  ??  One trailer was for hair and makeup and the other one was furnished with flat-screen TV sets and a massage table,???  ??? he says.

???  ??
S Tough cookie???  ??  ?

He describes the actress as very meticulous. ???  ??  She???  ??  ?s a tough cookie. She pays attention to the tiniest details.???  ???

He noticed that it was vital to put the star at ease.

Which he accomplished, with dispatch.

???  ??  I think it???  ??  ?s the Asian thing. I brought along hair stylists from Thailand who disarmed Penelope with their gentleness,???  ??? he says. ???  ??  She also appreciated that she had beautiful angles.???  ???

Arnaldo, first cousin of Filipino actress Chin-Chin Gutierrez, knows a thing or two about feminine allure.

Readjusting the camera

???  ??  I readjusted the camera because she had a unique face,???  ??? he says. ???  ??  In beauty ads, you always shoot above the eye line. But with Penelope, I shot beneath the eye line. I noticed it right away.???  ???

He was impressed. ???  ??  Penelope explodes in front of the camera. There is no bad take with her.???  ???

The shoot went smoothly. ???  ??  She was happy and, at the end of the shoot, she hugged and kissed me. She said that she hopes to work with me again.???  ???

He was at a loss for words.

???  ??  I was so honored, I just looked at her. I didn???  ??  ?t know what to say,???  ??? he says.

Arnaldo gathered a topnotch team for this L???  ??  ?Or?
? ??al shoot.

Source: Showbiz and Style

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