To design, front Mango ads
Actress Penelope Cruz, the darling of Pedro Almodovar films, is to design and front ads for Spanish women’s fashion chain Mango’s 2007 autumn/winter collection, just-style learned on Thursday.
Cruz and sister Monica Cruz will design 25 pieces of apparel and accessories including jeans, T-shirts, and night dresses, as well as bags, hats and gloves, a Mango spokeswoman said.
“The collection is aimed at dressing a woman in all the moments of her day,” she noted.
Mango will sell the collection, called ‘Penelope Cruz y Monica Cruz for Mango,’ in 80% of its nearly 800-global store network including Europe, the US and Asia.
Penelope Cruz will also front a global advertising campaign which will include outdoor and print ads, the spokeswoman said. Penelope will model international ads while Spanish ads will feature both Penelope and Monica, who has starred in popular Spanish TV series.
Penelope Cruz was nominated for this year’s Oscars best-actress gong for her performance in Almodovar fim ‘Volver.’
By hiring the Madrid-born actress, Mango hopes to boost momentum for its celebrity-inspired collections, which featured actress Milla Jovovich last year.
Mango is challenging fashion retail giant Inditex’s (which owns the Zara chain) lead in the world’s fast-fashion market with plans to double its global store count to over 1,550 by 2011.
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